For the patient, by the patient

From a desktop-focused experience led by cartoon-like characters and a user flow focused solely on efficiency, we put forward a responsive, mobile-first experience. Graphically, the design is a marked departure from sector norms. The warm, yellow-led colour palette is optimistic, instead of clinical, in feel. Instead of corporate shields and crosses, we created Zee – a line drawing of a dynamic letter Z with eyes, evoking an ever-changing face. By subtly responding to situations in a human way, Zee helps patients feel like their journey is understood, and a true-to-life photographic style mirrors patients’ day-to-day lives. Real patients were brought into the conversation at an early stage.

Better partner to patients and doctors

Today, tech-first company Zocdoc helps millions of Americans find neighbourhood specialists, book appointments instantly and cut the form-filling. The platform is loved both by patients and doctors, enabling them to spend less time on admin and more on care. With 600 employees and a recent valuation of the company at $1.8 billion, the Zocdoc team helps patients connect across a fragmented landscape as a trusted centre of care – the digital heart of the experience. With an experience designed to match their bold human vision, Zocdoc is now a better partner to millions of patients, and puts them in control of their own health.