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Inside

Andy Khatouli on challenging conventions and making a difference

Creative Director Andy Khatouli caught up with The Brand Identity to share insights into his creative process and advice for emerging designers.

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Inside

Inside Wolff Olins: Roxanne Gonzales on Engagement

We sit down with Engagement Intern Roxanne Gonzales to hear more about her experience at Wolff Olins.

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Thinking

Personal care: What does a winning brand strategy look like?

Global Principal Aaron Smith shares brand strategy considerations for personal care brands.

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Thinking

Why brands fail: A cautionary tale

Global CEO Sairah Ashman lays out five considerations for brands looking to avoid stagnation in her latest Forbes column.

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Thinking

Embracing the dyslexia advantage

Global Executive Creative Director Emma Barratt shares the advantages of embracing neurodiversity in the workplace in a recent article for Creativebrief.

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Clients

Wolff Olins flips junk food marketing on its head for activist group identity

David Stevens sits down with Design Week to share more on the thinking behind Bite Back’s new identity and brand voice.

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