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In our latest article, we explore why brands undergoing a major transformation, in the wake of or in the lead-up to a deal, should consider its proposition first and purpose later.
Thinking

Dealmaking: Proposition first, purpose later

We explore why brands undergoing a major transformation, in the wake of or in the lead-up to a deal, should consider its proposition first and purpose later.

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Inside

By Design: Achieving Original Thinking through Experimentation

Creative Director George Adams caught up with Little Black Book to explore his career evolution, inspirations and his happy place in the design process.

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Inside

Designer Jamilya Kulambayeva on how she pivoted from performance art to branding

Designer Jamilya Kulambayeva caught up with Creative Lives in Progress to share her advice for aspiring creatives.

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Clients

Breathing life into brands

Creative Director Jess Yan joined Transform magazine to unpack the Patreon rebrand.

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Inside

Why Wolff Olins For 30 Years? It Fits My Brief.

Global CEO Sairah Ashman is celebrating her 30th anniversary at Wolff Olins. It’s the perfect occasion to reflect on her journey to the company and the ride she’s been on since.

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Clients

Wolff Olins flips junk food marketing on its head for activist group identity

David Stevens sits down with Design Week to share more on the thinking behind Bite Back’s new identity and brand voice.

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