Think different, or sink together

Note to reader: this example spec has been created for discussion purposes as part of our SXSW London 2026 session. This is not an active position.

The role:

AI is speaking. The question is whether it has anything to say. 

Today AI is a language machine. A conversation designer can help make it a relationship engine. 

The conversation designer will sit at the intersection of brand language, strategy, and experience design. You'll help define how conversation design drives value for a brand – shaping AI-powered brand experiences across voice, chat, agents, and interfaces yet to come. You'll work alongside strategists and designers to make sure the brands we build can actually dialogue with audiences in ways that feel natural, intuitive and meaningful. 

You are:

• Curious about what brands become when they can speak for themselves.

• Someone who has designed for dialogue – chatbots, voice assistants, AI products, customer service – and has strong opinions about what makes them work

• Versed in the psychology behind human decision-making and modern consumer behaviours

• A writer first. You think in structure but you feel in prose. 

• Fluent in both the logic of a system and the texture of a brand voice.

• Someone who pushes back when the brief doesn’t feel right, and is ready to build when it does. 

You know your way around:

LLMs (OpenAI, Anthropic, Gemini) · prompt engineering and evaluation · conversation flow tools (Voiceflow, Botpress, or similar) · UX writing principles · design collaboration tools (Figma)

We'd love to talk more – get in touch here.