“Wolff Olins has helped the entire team here at NYBG more clearly articulate our vision for the future, and in turn will allow the institution to more effectively reach a broader and more diverse range of Visitors and Learners, both on-site and online. The new identity system cements NYBG as an active, bold, and welcoming presence that will connect and inspire, ensuring that current and future generations of Garden-goers feel connected to nature—because we can’t imagine a life without that feeling.”

Michael Crowley, Chief Marketing Officer, NYBG