Reimagining communications once again
Vonage is a well-known brand with a proven legacy. Loved for its offbeat tone that permeated the telecom space in the early 2000s, Vonage made a name on its ability to reinvent the way people communicate using technology. But with the decline of the residential home phone market, Vonage dared to rethink the future of its business. Never one to sit still, Vonage evolved through a series of mergers and acquisitions that allowed it to move beyond old telecomm, into software as a service and from residential customers to businesses – a seismic shift that required an equally powerful brand evolution.
Surfacing a superpower
We worked closely with Vonage to create a unified identity that brought together the best of its heritage with the innovation it’s known for today. By building on their purpose of leading through change, we created a visual language that could flex across the tech space and into the hearts and minds of developers. Approaching everything through a system of extrusion, the system shows how Vonage can be there when you need it, and fade away when you don't. Rich gradients challenge the more static colorspace of the industry, and the illustration style and verbal identity brings to life the quirk and irreverence that made Vonage memorable in the past. All of it works together to create an experience that’s as delightful as it is helpful.
Continuing to lead
As a result of our collaborative efforts with the Vonage team, the new identity system has already unified eight separate business units under one signature vision. The new brand launched in October 2019, along with a new mission statement, brand behaviors and an approach to product and portfolio naming that is the foundation for future communications and experiences to come.
All product images courtesy of Vonage Product Design Team
“Our new brand is modern, exciting, and leverages the strength of the Vonage brand legacy while marking the next phase of its evolution. I love Wolff Olins.”
Head of Brand