With over 25 years of industry experience working across the globe for some of the world’s best agencies and brands, Global Principal Wayne Deakin has a unique perspective on what it means to create work that really resonates with people.

Working at the crossroads of tech, design, and creativity, Wayne sees ‘human behaviour’ as the essential line connecting those elements, informed by his educational background in Cognitive Sciences. 

Wayne recently sat down with Little Black Book as part of their '5 minutes with' series, to talk all things UX, customer experience, human connectivity and brand action. Read the full interview here.