In Pursuit of Reader Revenue, Publishers’ Rebrands Aid the Effort

Last year, for the first time in nearly 15 years, The Economist Group broke from its longtime branding strategy and tapped Wolff Olins to overhaul its visual identity.

Strategy Director at Wolff Olins, Anj Joseph, sat down with Adweek to share more on the project, in recent article. Read the full article here.

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