The Future Of Motivation: Why We Need to Beware ‘Slacking in the Middle’

It’s a new year and ‘tis the season for tips, tips, tips! Whether you’re looking for little nudges, life hacks, or full-on personal transformation, the media is awash with ways to better yourself. Indeed, The Guardian has already published a mere 100 ways to improve your life without really trying. (Number 30, ‘Be polite to rude strangers – it’s oddly thrilling’ is a favourite).

But… what if you can’t be bothered? The days are short, the sun hangs low and so does your post-Christmas belly. Motivation to just go for a jog can be elusive, so how are we to be expected to search our souls and find renewed purpose and vigour?

Our very own strategist and writer, David Stevens, discusses this in his latest column for Little Black Book, here.