The latest from our world and beyond.
Read, watch and go deeper on what’s happening with us and our work.
CES and the Future of AI Branding: From Features to Experiences
Global Principal Tom Wason shares his takeaways from CES 2025, and explores how brands can frame AI-enabled software to build trust, generate excitement, and ultimately drive adoption.
A new identity for Sandals and Beaches Resorts
Global Principal Thomas Wilder and Executive Strategy Director Brian Meyers share more on the evolved visual identity, designed to span customer experience and internal culture.
2025 predictions
Senior leaders from across Wolff Olins round up their views on what’s cooking in 2025.
The Work That Made Me: Jiin Choi
Designer Jiin Choi explores her influences and the work she’s most proud of for Little Black Book.
Brand memorability and the flattening of everything
In her latest Forbes column, Global CEO Sairah Ashman explores brand memorability and the flattening of everything.
Wolff Olins flips junk food marketing on its head for activist group identity
David Stevens sits down with Design Week to share more on the thinking behind Bite Back’s new identity and brand voice.
