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Karin Lepasoon, Chief Communications & Sustainability Officer of ABB
Clients

Leadership Lessons For Sustainability With Multiple Stakeholders

Global CEO Sairah Ashman sat down with Karin Lepasoon, Chief Communications & Sustainability Officer of ABB to discuss the development of the brand’s new global positioning, its approach to sustainability, and her advice to those embarking on a similar journey.

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In our latest article, we explore why brands undergoing a major transformation, in the wake of or in the lead-up to a deal, should consider its proposition first and purpose later.
Thinking

Dealmaking: Proposition first, purpose later

We explore why brands undergoing a major transformation, in the wake of or in the lead-up to a deal, should consider its proposition first and purpose later.

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Inside

By Design: Achieving Original Thinking through Experimentation

Creative Director George Adams caught up with Little Black Book to explore his career evolution, inspirations and his happy place in the design process.

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Inside

Designer Jamilya Kulambayeva on how she pivoted from performance art to branding

Designer Jamilya Kulambayeva caught up with Creative Lives in Progress to share her advice for aspiring creatives.

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Clients

A design refresh for Lloyds

Creative Review explores our partnership with Lloyds, delving into the refreshed design philosophy in service of the new positioning ‘Lloyds moves everyone forward’.

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Clients

Wolff Olins flips junk food marketing on its head for activist group identity

David Stevens sits down with Design Week to share more on the thinking behind Bite Back’s new identity and brand voice.

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