Little Sun + Wolff Olins Case Study
Artist Olafur Eliasson (best known for his sun installation at Tate Modern) created Little Sun working with his partner Frederick Ottesen- in response to the energy issues facing certain parts of the world. Little Sun is a beautiful, hand-sized, solar-powered light. Five hours of light realized from five hours of charging. Little Sun is a project to get as many of these lights to the 1.6 billion people currently not receiving electricity (off grid).
Wolff Olins was one of Little Sun's development partners helping get it from an idea and prototype into the world. We worked very closely with Studio Olafur Eliasson in articulating the fundamental concept of Little Sun, what it offers, and the specialness of what Little Sun is: "a work of art which works in life."
We also created the brand and a simple iconic brand identity which led us to produce the designs for the website, packaging, point of sale, posters and the Tate exhibition. Lastly, we developed a radical business model that was driven by putting most profit to the point of need and encourages individuals in those areas to set up their own small businesses so that Little Sun (and other groups and services) can reach more people.
Little Sun launched at the Tate Modern in August as part of Festival 2012; trending on Twitter on the day it launched. Since then, the Little Sun lamp has not only received official certification from Lighting Africa, a joint IFC and World Bank program, but it has also reignited possibilities for entrepreneurs all over the world. By January 2013, the company found itself shipping more than 115,000 units globally. The hope is to sell 50 million by 2020 by distributing the lamps to entrepreneurs across the developing world.