February 2010

BRAND. NEW. GROWTH.

PEOPLE BELIEVE NOT WHAT
YOU SAY, BUT WHAT YOU DO.
SO GROWTH MEANS NOT JUST
LOOKING DIFFERENT, BUT
CREATING NEW.

NEW BUSINESSES, NEW
EXPERIENCES, NEW PRODUCTS,
AND NEW SERVICES. ALL JOINED
UP AND INSPIRED BY BRAND.

WOLFF OLINS IS A BRAND
AND INNOVATION BUSINESS.
WE WORK WITH AMBITIOUS
CLIENTS TO CHALLENGE
CONVENTION, AND ACHIEVE
SPECTACULAR NEW GROWTH.

BRAND

With GE, we created a brand architecture that spurred innovation, and helped yield 10% year-on-year growth. With Tata Docomo, we’ve made a mobile brand that broke the mould, grabbing 2 million customers in its first month. With Living Proof, we’ve created a science-based cosmetics business whose first product is selling $1.5m a month. We do brand strategy, brand architecture, brand naming and identity, and brand management.

INNOVATION

With Mercedes-Benz, we co-created three new businesses in ten months, deepening the meaning of the brand. With Pepsico, we’ve created a healthy food range for kids, Planet Lunch, that’s already on sale in 500 supermarkets. With BAA, we created Heathrow Express, which set a new benchmark for train travel, taking 34% of airport traffic. We do innovation strategy, market forecasting, service and product design, online design and retail design.