The latest from our world and beyond.
Read, watch and go deeper on what’s happening with us and our work.
2025 predictions
Senior leaders from across Wolff Olins round up their views on what’s cooking in 2025.
The Work That Made Me: Jiin Choi
Designer Jiin Choi explores her influences and the work she’s most proud of for Little Black Book.
Brand memorability and the flattening of everything
In her latest Forbes column, Global CEO Sairah Ashman explores brand memorability and the flattening of everything.
How to transform a B2B brand into an icon
Global Principal Wayne Deakin shares the three principles that B2B brand owners should consider to drive connection and inspire loyalty in his latest column for Creative Review.
Sairah Ashman on AI, design and how to build a brand that stands out
Whilst at Web Summit Lisbon 2024, Global CEO Sairah Ashman caught up with The Drum to share her thoughts on how brands can resist the lure of blandness by anchoring themselves to four key principles.
Wolff Olins flips junk food marketing on its head for activist group identity
David Stevens sits down with Design Week to share more on the thinking behind Bite Back’s new identity and brand voice.
