World first

Abed Bibi, managing partner of Wolff Olins Dubai, is today featured in the Kipp Report commenting on the decision to rename the world’s tallest building the Burj Khalifa. Abed commended the name change saying that it will connect and unite the UAE region rather than promote one particular city. He went on to conclude that the hardest task will be to ‘change the perception that people have of the building - and its association with Dubai’. To read the article in full go to www.kippreport.com

5 January 2010

NYC most popular US tourism destination

Mayor Bloomberg today announced that New York City is the ‘most popular tourist destination in the country’ for the first time in 20 years. With over 45 million visitors to the city in 2009, NYC fared better than other US tourist hotspots such as LA and Orlando where tourism has declined significantly. The NYC brand was developed by Wolff Olins in 2007. See more at http://www.reuters.com.

4 January 2010

Defining moments

In the last week of the last decade Fast Company has recognised Wolff Olins work for London 2012 as one of the 14 most influential design moments from the past ten years. And design blog Brand New has selected AOL as the best new identity of 2009. To learn more about London 2012 go to www.fastcompany.com and to read the Brand New article go to www.underconsideration.com

1 January 2010

Ten for 2010

Wolff Olins tonight launched its Ten for 2010 project with an exhibition and talk at its London office in partnership with Wallpaper* magazine. The event highlighted ten innovations that will have a big impact on the way people work, play, travel and relax in 2010. The inventors of Gapminder, Enhanced Editions, Nokia Money and Crossbreed shared with guests the idea behind their innovation, explaining how it became reality and their plans for 2010. To learn more about the project go to www.wolffolins.com/tenfor2010. 

17 December 2009

AOL uncovered

AOL’s new brand identity as created by Wolff Olins was today uncovered at the New York Stock Exchange. In an exclusive interview given to Fast Company, Sam Wilson, Jordan Crane and Paul Worthington give behind the scenes insight into the new brand strategy and explain why the new brand could be from the future. To read more go to www.fastcompany.com

10 December 2009

Public ranks Macmillan top

Wolff Olins client Macmillan Cancer Support has been ranked number one in the new Charity Brand Index. The survey of the top 100 charities was commissioned by PR Week and Third Sector, the magazine for the voluntary sector. It asked 3000 people across the UK for their views of charities. Amongst other things, they looked at impact, trust, and whether the charity is a cause they care about. Learn more at www.thirdsector.co.uk.

11 November 2009

ArabAd highlights

Abed Bibi, managing partner of Wolff Olins Dubai, is today featured in ArabAd Magazine discussing the state of branding, how to brand build in an economic downturn and the Middle East’s most successful brands. To read the article go www.arabadmag.com. 

20 October 2009

Skype appoints Wolff Olins

Skype has appointed Wolff Olins, TBWA\ and Rapp to collaborate on the development of its brand and business strategies. Ije Nwokorie, senior strategist at Wolff Olins said, ‘Skype has the ability to transform the way people around the world connect. Its potential is unprecedented, we are delighted to be a partner on that journey’. 

14 October 2009

Werner Jeker talks at Wolff Olins

Werner Jeker, luminary of Swiss poster design, today spoke at Wolff Olins London about his most influential work from the past 40 years. This event is part of Because, a series of talks that explore how ideas are generated and brought to life. 

8 October 2009

Worldwide package design competition

It was announced today that Wolff Olins has won a prestigious platinum Pentaward best of category for its package design of Living Proof’s No Frizz and a bronze award for Frito–Lay’s TrueNorth. The Pentawards are the only worldwide competition exclusively devoted to package design in all its forms, across 5 major sectors. To find out more go to http://www.pentawards.org.

5 October 2009

Living Proof for breakfast

Today Wolff Olins New York hosted its first brand breakfast with Living Proof CEO, Rob Robillard. Over forty marketers came to learn about Living Proof’s unique approach to launching a new brand in tough times, in particular how to create big impact in a high-investment category with a small marketing budget. 

24 September 2009

Come fish with us

As part of a new open forum exploring how brand-led innovation drives business forward, today Wolff Olins in New York launched Come Fish With Us, a new initiative for clients looking for bright ideas for their businesses. Wolff Olins are offering an hour of their time for a casual conversation with a head of design, strategy or managing partner to see how they can help navigate uncharted waters. No strings, no decks, no new business pitch. Just good ideas. 

23 September 2009

Brand engagement for breakfast

HR and internal comms professionals today joined Wolff Olins and HR Magazine to consider the issue of brand engagement. Barclaycard and Booz & Company shared their experiences and initiated a debate chaired by Sian Harrington of HR Magazine. To learn more about the themes discussed, go to www.hrmagazine.com.

10 September 2009

Lunchbox reinvented

PepsiCo this month launched its new range of food for kids, Planet Lunch. Wolff Olins worked with product designers, nutritionists, learning experts, the School Foods Trust and PepsiCo’s marketing and R&D teams to create new range of 100% natural playful snacks – and a specially designed lunchbox – on sale exclusively at 500 Sainsbury’s supermarkets. More at www.planetlunch.co.uk and read the story in The Observer.

31 August 2009

New head of sales and marketing in NY

Gilles Guilbert has joined the Wolff Olins New York office as head of new business and marketing. Gilles has 15 years agency experience, shaping and defining some of the most iconic brands in the world. Raised in Paris, with most of his career spent in London, Gilles is eager to bring his own brand of Gallic charm to the other side of the globe. 

27 August 2009

Getting kids moving

Entertainment and lifestyle brand LazyTown has launched LazyTown Sports Clubs for children between 3-10 years old. The new service combines all the movement, excitement, music and action of the LazyTown television shows, in weekly one-hour classes that will get more kids moving than ever before. This initiative follows from a brand-led innovation project with Wolff Olins. Read more about LazyTown in Monocle magazine’s September edition. 

26 August 2009

Rebirth of an icon

Littlewoods, the iconic catalogue retailer owned by Shop Direct Group, has re-launched with a new look and shopping experience developed with Wolff Olins. Focused on putting customers in control of their budgets, the refreshed brand celebrates its weekly payment system - now named All in – as an easy and helpful way to make smart shopping decisions. The new website and catalogue ensure easy navigation and clear messaging, showing the evolution of the brand into a fresh and modern home shopping retailer. More at www.littlewoods.com.

20 August 2009

The One

Abed Bibi, managing partner of Wolff Olins Dubai, was today profiled in Emirates Business 24-7 talking about which UAE brands could make it in the international marketplace. Focusing on The One, a Dubai based furniture store, Abed recommends that the business needs to rework its brand idea and strategy to capture the local market before it aims to go global. To read the article click  here.

8 August 2009