HOW BRANDS CAN NAVIGATE A HYBRID FUTURE

We now live in a hybrid world, a world in which – despite the gradual return to the office, the high street, and other physical interaction – much of life continues to be lived online. Though Covid-related, it’s a shift that is unlikely to reverse post-pandemic. So, as we ready for a future epitomised by the evolving metaverse, how should brands respond?

The answer lies in what designers need to create compelling, authentic, and meaningful work for brands – a human-centric mindset and approach. And in an increasingly hybrid world, this is more important than ever.

Read the full article by Global Principal Wayne Deakin, for Creative Review, here.

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