Signals, Symbols, Support, and Skills: Creating a Brand-Led Employee Experience

"There are opportunities that companies miss when they don’t employ their brands as a critical lens to employee experience. Companies would be well served to use their brand’s point of view to drive increased clarity, a sense of authenticity and greater relevance for their own workforces."

Wolff Olins Global Principal Amanda Munilla explores how businesses can best create brand-led employee experience in her latest column for Branding Mag. Read the full article here.