The Many Brands of Taylor Swift

In late October, Taylor Swift dropped the highly anticipated album Midnights. A week later, she became the first artist ever to claim all top 10 spots on the Billboard Hot 100 Chart.

There's no denying that Swift has taken on many genres and personal brands over the years; always a master of reinvention and surprise.  

In a recent article for MUSE by Clio, Remy Laughlin, Strategist at Wolff Olins, unpacks three of Taylor Swift's most pivotal (brand) transformations, and what today's brands can learn from them. 

Read the full article here.

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