Rethinking Brand Experience - Marketech APAC
Global Principal Wayne Deakin's September article for Marketech APAC on brand experience was their Thought Leadership Piece of the Year 2022. Wayne revisits the topic with Marketech APAC, sharing his advice for brands in 2023.
“It’s not about throwing everything into searching for endless new customers but instead about making existing customers spend more time, money, and interactions with your brand.
“If you were to do one thing well in 2023, it should be prioritising the thing that galvanises trust with your primary customers – the customers whose loyalty you can’t afford to lose, especially in uncertain times.”
Read the full article here.