We set the agenda on business and brand
How State Farm Leaned into its DNA to Evolve its Brand for the Future
Our Global Principal Amanda Munilla and Clinton Inselmann, Group Creative Director and Lead of the Brand Design and Management team within State Farm Marketing reflect on the latest brand transformation in the latest Little Black Book's 'Behind the Work'.
In the News: How do you fix a brand like NASCAR?
Our strategy and insights director Simon Kearney shared his views on the auto-racing giant’s drive for new audiences with The Drum.
Inside WO: Johanna Riess on 2D illustration
WO’s senior strategist Johanna Riess started her design education in Vienna but is now firmly ensconced in our New York studio
A new era is upon us. Which are the Conscious Brands of the future?
Only 6% of people think businesses should carry on with existing methods. Everyone else, regardless of age, seniority and geography, believes they should challenge convention and create new ways of doing things. But how, exactly, can businesses do this?
For global incumbents, Big Tech platforms and blockchain disruptors alike, the future’s up for grabs in the media and entertainment space. Radical change is well underway, and in this thought piece, our practitioners and partners share their perspectives on this.
With the prospect of smart assistants, alternative realities and machine-based conversations, the domestic space is on the cusp of radical change. Voices from our network debate the shape this could take.