About — Wolff Olins

We help organisations transform their impact

We do three things

Diagnosis, measurement, insight

We identify opportunities you can uniquely own by analysing your business, your market, and cultural shifts in the world.

Purpose, positioning, proposition

We define your north star: why you exist, what makes you unique and what you’re here to do in a compelling and differentiating way.

Brand and portfolio architecture

We create names that make you stand out and design systems to help customers navigate your offer and demonstrate your ambition to investors.

Innovation and customer experience

We help you create products and services, and a whole customer experience, that give new and better ways for people to engage with you.

Stakeholder alignment

We support you in building the case for the change ahead at all levels and design ways to bring both influencers and challengers on the journey.

Visual identity

We activate your purpose and proposition with the fundamental creative building blocks all brands need: from logo and colour palette through to bespoke typography and imagery.

Sonic, motion and sensory identity

We ensure your brand’s expression is more than just a logo: it should be able to communicate through motion, as well as creating a presence in a non-visual way through sound, haptics and materiality.

User interface

We’ll help you translate the essence of your identity into a practical and intuitive interface, so that it’s easy to navigate and thrive in the digital space.

Verbal identity and messaging

Words are powerful, so we make sure you have a distinctive tone of voice and messaging that’s right for your brand.

Launch and activation

We design the experience and the events of your launch, internally and externally, and help you keep momentum post-launch.

Culture, EVP and employee experience

We help define your future organisation: its values, what it offers employees, and what it should feel like to work for you.

Employee engagement

We help your people understand what needs to change, through communication, activation and change champion programmes.

Social learning

We help your people learn how to do things differently, through online social learning, face-to-face workshops and mentoring.

Toolkits, guidelines and metrics

We equip your people with the practical tools they need to make change happen, and to measure progress.

Organisational excellence

We raise the performance of marketing departments, by redefining their mandate, structure and operations.

Wolff Olins workshops were creative and stimulating with bespoke tools and exercises that kept our global retail leaders focused and mindful of how rapidly employee and customers worlds are changing.

Angela Ahrendts DBE

Senior Vice President, Apple Retail

Wolff Olins disrupted the status quo, reimagined us as a user focused organisation and empowered all of us.

Tony Bates

Chief Executive Officer, Skype

Wolff Olins helped us define our brand and purpose, and I look with pride at the impact they have had on our successes over the past six years.

Simon Nelson

Chief Executive Officer, FutureLearn

Working with Wolff Olins has been an energising and empowering experience. We've arrived at a real sense of purpose for our future.

Scott Durchslag

President, Expedia Worldwide

Wolff Olins understood the complexity of our federation and the cultural nuances of our audiences, from fundraisers to donors across markets. They’ve helped us create a strong and optimistic sense of one.

Jeremy Hobbs

Chief Executive Officer, Oxfam

The highest quality strategic thinking and executional delivery: Wolff Olins were essentially business partners to us.

Mark Fells

Chief Customer Officer of Premier Inn & Restaurants, Whitbread

Wolff Olins gave us more than a brand, together we created a breakthrough in the beauty industry.

Grace Ray

Chief Executive Officer, Living Proof

Early stage startups are just different — we make big bets and we make them quickly. Wolff Olins took that in their stride without sacrificing the integrity of the design. The design system we built together will grow with us into the future.

Carly Leahy

Chief Operational Officer and Co-Founder, Modern Fertility

Wolff Olins helped us create the brand of what is essentially the first open, universal language for the Internet of Things.

Tobin Richardson

Chief Executive Officer, Zigbee Alliance (Dot dot)

Wolff Olins helped to take (RED) from an idea on a napkin to a tangible, visceral vision.

Bobby Shriver

Activist and founder, (RED)

Microsoft is like the rain. You either love the rain or you hate it. Wolff Olins dances in it.

Jeff Boettcher

Brand Creative Director, Microsoft

The rebrand that Wolff Olins led has been an inspiring way to bring our belief ‘Good Health Can’t Wait’ to life.

GV Prasad

Co-Chairman, Dr. Reddys

We want to bring music to every single person and bring it to every moment of their life.

Daniel Ek

Chief Executive Officer, Spotify

Wolff Olins took our DNA and developed it into a new and refined brand identity setting us up for the next ten years of growth.

Philippe von Borries

Founder, Refinery 29

Wolff Olins combined deep respect for a 146 year old cultural icon with the willingness to question everything as we explored the essence of the Met brand.

Cynthia Round

Senior Vice President Marketing and External Relations, The Metropolitan Museum of Art

Wolff Olins genuinely understand what it takes to make creative change stick - challenging orthodoxies, uniting stakeholders and turning highly creative vision into on the ground reality.

Peter Dahlstrom

Senior Partner, McKinsey & Company

The collaboration we’ve had with Wolff Olins has been a big step change for our business. Open Power has made us a very unique company in the utility space.

Francesco Starace

Chief Executive Officer, Enel

Wolff Olins' insights and creativity were invaluable in helping to elevate takeout as a dining choice. Our new brand helped us grow orders by 21% and revenue by 36%.

Barbara Martin Coppola

Chief Marketing Officer, Grubhub

We have been blown away with the work the team has done which is a key ingredient in helping us achieve the big ambition of transforming how global public health works.

Ernest Darkho-Dampen

Founding Partner, BroadReach

Wolff Olins helped us realise the dream of a new type of bank built by people to solve people's problems - not push product and where customers can be a co-founder - not a number.

Ricky Knox

Chief Executive Officer, Tandem

The rebrand was a chance for us to demonstrate what the healthcare experience should be for patients. We challenge conventions of healthcare by making it simpler and less frustrating for patients to access the care they need, when they need it.

Oliver Kharraz

Chief Executive Officer and Co-Founder, ZocDoc

Little Sun opens up urgent discussion about bringing sustainable energy to all from the perspective of art.

Olafur Eliasson

Artist and Founder, Little Sun

We selected Wolff Olins as we were confident they’d push GSK out of our comfort zone and enable us to develop a new brand that was fit for our future as GSK. The team at Wolff Olins worked with us from the development of our purpose and brand strategy through to our brand launch and beyond. Their super power is a combination of their ability to understand GSK’s strategy, how to use brand to deliver this strategy and how to engage and further inspire our audiences through their creativity. They are a true end-to-end partner and have helped make the ambition for our new brand a tangible reality.

Georgina Wiltshire
Brand Implementation Lead, GSK

Wolff Olins fostered a deep working relationship with our team, which spurred incredible creativity. The new identity for Instacart reflects our aspirations of modernity and familiarity, and provides a solid platform upon which we continue to build. It’s exactly what we needed at this moment in our journey as a company and as a brand.

Kevin Byrd

Executive Creative Director, Instacart

With the help of Wolff Olins, we wanted a bold move to stand out. We needed to harness and retain the positive equity of the past, while pivoting to focus on the future. Now we are part of the conversation as to how customers and clients' needs are changing and how our business model has changed to deliver for them.

Simon Bailey

Global Head of Brand and Marketing, abrdn

Since EE launched in 2012, it has captured the hearts of customers across all demographics – topping the service charts by offering the best network and service in the UK. We now have a strong brand that can stretch into new areas beyond connectivity which is why 10 years on from our launch we have chosen EE to become the flagship brand for all our consumer activities. I am particularly grateful to Wolff Olins for working with us to shape and create such as strong brand and to see that it has remained so relevant one decade on.

Marc Allera

CEO, EE