Global interface company Wacom today launches a strategy to change the way we all interact with computers – beyond keyboard and mouse to much more human, natural and intuitive things like pens and beyond. Until recently, only design specialists used these new devices, but soon – particularly with the new version of Windows Vista – we’ll all be wanting them. To help Wacom grasp this opportunity, Wolff Olins has transformed its corporate brand, under the idea ‘Open up. Sense more.’, and created a new consumer brand, Bamboo More at www.wacom.com and www.wacom.com/bamboo
13 September 2007